Privacy Policy
Last Updated: June 18, 2025
At Magnet ("we," "us," or "our"), we are committed to protecting your privacy and building trust through transparency. This Privacy Policy explains how we collect, use, share, store, and protect your personal information when you use our AI-powered fashion marketplace platform, including our mobile application and website (collectively, the "Platform"). It also details how your data powers our AI features and the choices available to you regarding your personal information.
By accessing or using Magnet, you acknowledge that you have read and understood this Privacy Policy and agree to be bound by its terms. If you do not agree with any part of this policy, please do not use our Platform.
This Privacy Policy applies to all personal data collected and processed by us, whether provided directly by you or collected automatically through your use of our services. It does not cover third-party platforms (such as payment processors, delivery partners, or brand websites) that you may access through Magnet. We encourage you to review their privacy policies separately.
Who We Are
Magnet is an AI-powered fashion marketplace, offering personalized styling suggestions, virtual try-on experiences, and delivery. Our Platform uses advanced artificial intelligence to understand your style preferences through natural language, helping you discover fashion that matches your vibe, mood, and moments.
Magnet is owned and operated by HOUSE OF CLOUD TECHNOLOGIES PRIVATE LIMITED, a company incorporated under the Companies Act, 2013, with:
CIN: U74101KA2025PTC203044
Registered Office: WeWork Prestige Cube, Site No. 26, Laskar Hosur, Adugodi, Bangalore South, Bangalore- 560030, Karnataka
We specialize in AI-driven fashion discovery, personalized styling, virtual try-on technology, and delivery logistics, connecting users with curated fashion from design-forward D2C brands.
Information We Collect
Our mission is to revolutionize how Gen Z women discover and shop for fashion through AI-powered personalization. To provide this innovative experience, we collect various types of information through multiple channels, which is processed and securely stored on our servers to deliver personalized recommendations, improve our AI models, and optimize your shopping experience.
A) Information You Provide Directly
Account Information:
Name, email address, phone number, address, photo and other details provided during registration, order placement and in app usage.
Profile information including age, location, and style preferences
Demographic information such as gender, age group, and lifestyle preferences
Style & Preference Data:
Natural language descriptions of your style (e.g., "boho chic," "minimalist," "street style", etc)
Occasion-based preferences (brunch outfits, date night looks, airport fits)
Brand and designer preferences
Size and fit information
Budget ranges and shopping preferences
Search & Interaction Data:
Natural language search queries (e.g., "what should I wear for my friend's birthday under Rs. 2k")
Chat interactions with our AI styling assistant
Questions asked and styling advice requested
Feedback on recommendations and styling suggestions
Content You Share:
Photos uploaded for virtual try-on features
Images shared for style inspiration or outfit coordination
User-generated content like outfit posts or style reviews
Wishlist items and saved looks
Communication Data:
Customer support inquiries and correspondence
Feedback, reviews, and ratings on products and services
Survey responses and user experience feedback
B) Automatically Collected Data
Usage & Behavioral Data:
How you navigate and interact with our Platform
Features used, time spent on different sections
Clicking patterns on product recommendations
Virtual try-on usage and preferences
Shopping cart behavior and purchase patterns
Session duration and frequency of Platform use
Device & Technical Information:
Device type, operating system, and version
Browser type and version
IP address (often anonymized for general location)
Device identifiers (such as IDFA or Android Advertising ID, where permitted)
Screen resolution and device capabilities
App performance data and crash reports
Location Data (Optional):
Precise location data (only with your explicit permission) for delivery
General location (city/area) for relevant product availability
Delivery address information for order fulfillment
C) AI-Generated Insights
Our advanced AI systems analyze your interactions to create personalized insights:
Style Profiling:
AI-generated style profiles based on your preferences and behavior
Trend analysis and fashion personality mapping
Occasion-based styling preferences
Color, pattern, and silhouette preferences inferred from your choices
Predictive Analytics:
Purchase likelihood and timing predictions
Size and fit recommendations based on virtual try-on data
Seasonal and trend-based product suggestions
Price sensitivity and budget optimization insights
D) Third-Party Integrations
Social Media (Optional):
Social media profile information if you choose to connect your accounts
Style inspiration from linked social platforms
Sharing preferences for outfit discoveries
Partner Brand Data:
Product information, availability, and pricing from partner brands
Inventory data for same-day delivery logistics
Brand-specific sizing and fit information
How We Use Your Information
We use your personal information for the following purposes, all aimed at providing you with an exceptional AI-powered fashion discovery experience:
Core Platform Services
AI-Powered Personalization:
Deliver personalized product recommendations based on your style profile
Provide occasion-specific styling suggestions
Curate fashion discoveries that match your expressed preferences and budget
Generate natural language styling advice and outfit combinations
Virtual Try-On & Styling:
Enable virtual try-on experiences using uploaded photos
Provide size and fit recommendations
Suggest coordinating pieces and complete looks
Offer styling alternatives and variations
Search & Discovery Enhancement:
Process natural language search queries to understand your intent
Improve search results relevance and accuracy
Enable conversational fashion discovery
Provide trend-based and mood-based product suggestions
AI Model Training & Improvement
Machine Learning Development:
Train our AI models to better understand fashion preferences and styling
Improve natural language processing for fashion-related queries
Enhance image recognition for virtual try-on and style matching
Develop predictive models for trend forecasting and inventory optimization
Platform Optimization:
Analyze user behavior patterns to improve Platform functionality
Optimize recommendation algorithms for better accuracy
Enhance user interface and experience design
Improve app performance and reduce loading times
Communication & Support
Customer Service:
Respond to support inquiries and resolve issues
Provide styling advice and fashion consultation
Assist with order tracking and delivery coordination
Handle returns, exchanges, and refunds
Marketing Communications:
Send personalized fashion recommendations and trend updates
Notify about new arrivals, sales, and exclusive offers
Share styling tips and fashion inspiration content
Provide updates about new Platform features and improvements
Operational Functions
Order Fulfillment:
Process orders placed through our Platform
Coordinate with delivery partners for delivery
Manage inventory across warehouse(s)
Handle logistics and supply chain optimization
Security & Fraud Prevention:
Monitor for suspicious activities and prevent fraudulent transactions
Protect user accounts and personal information
Ensure Platform security and data integrity
Investigate and resolve security incidents
Legal Compliance:
Meet legal and regulatory requirements
Respond to lawful requests from authorities
Enforce our terms of service and platform policies
Protect our rights and the rights of our users
Cookies and Tracking Technologies
Magnet uses cookies, pixels, SDKs, and other tracking technologies to enhance your experience, analyze usage patterns, and deliver personalized content. These technologies help us remember your preferences, understand how you use our Platform, and provide relevant recommendations.
Types of Tracking Technologies
Essential Cookies:
Authentication and login management
Security features and fraud prevention
Basic Platform functionality and navigation
Session maintenance and user preferences
Analytics & Performance:
Platform usage analysis and performance monitoring
Feature usage tracking and optimization
Error detection and debugging
Load time optimization and user experience improvement
Personalization Cookies:
Style preference storage and recommendation enhancement
Search history and browsing behavior tracking
Virtual try-on session management
Customized content delivery based on your interests
Marketing & Communication:
Campaign effectiveness measurement
Personalized advertising and content delivery
Social media integration and sharing functionality
Email marketing optimization and targeting
Managing Your Preferences
Browser Settings:
Control cookie acceptance and deletion through browser settings
Manage tracking preferences and privacy controls
Clear browsing data and stored information
Mobile Device Settings:
Limit ad tracking through device privacy settings
Manage app permissions for location, camera, and storage
Control push notifications and communication preferences
Platform Settings:
Customize recommendation preferences within the app
Manage data sharing and privacy settings
Control marketing communication preferences
Please note that disabling certain cookies or tracking technologies may impact Platform functionality, including personalized recommendations and virtual try-on features.
Information Sharing and Disclosure
At Magnet, we respect your privacy and limit the sharing of your personal information. We only share your data when necessary to provide our services, improve your experience, or comply with legal obligations. All third parties we work with are bound by strict data protection agreements.
Service Providers and Partners
Technology Partners:
Cloud hosting providers for secure data storage and processing
AI and machine learning service providers for enhanced recommendation engines
Analytics platforms for usage analysis and Platform optimization
Customer support and communication platforms
Delivery and Logistics Partners:
Same-day delivery partners for order fulfillment and tracking
Warehouse and inventory management services
Location services for delivery optimization
Package tracking and customer notification services
Fashion Brand Partners:
Product information sharing for inventory management
Order details for fulfillment and customer service
Return and exchange coordination
Brand-specific sizing and availability data
Payment Processing:
Payment gateways and processors for secure transactions
Fraud detection and prevention services
Financial reporting and reconciliation partners
Refund and chargeback management services
Legal and Regulatory Disclosure
We may disclose your personal information when required by law or to protect our rights and the safety of our users:
Legal Compliance:
Response to court orders, subpoenas, or legal processes
Compliance with regulatory requirements and investigations
Cooperation with law enforcement agencies
Meeting tax and financial reporting obligations
Safety and Security:
Prevention of fraud, abuse, or illegal activities
Protection of user safety and Platform security
Investigation of policy violations or harmful conduct
Defense of legal claims and protection of rights
Business Transfers
In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the successor entity, subject to appropriate confidentiality agreements and user notification where required by law.
Aggregated and Anonymized Data
We may share aggregated, anonymized, or de-identified information that cannot be used to identify you personally for:
Industry research and trend analysis
Platform performance benchmarking
Marketing and business development purposes
Academic research and fashion industry insights
We do not sell your personal information to third parties for their independent marketing purposes.
Data Security
Protecting your personal information is our top priority. We implement comprehensive security measures to safeguard your data from unauthorized access, use, modification, or disclosure.
Technical Safeguards
Encryption:
End-to-end encryption for data transmission
Advanced encryption standards (AES) for data at rest
Secure communication protocols (HTTPS/TLS)
Encrypted storage for sensitive information
Access Controls:
Role-based access restrictions for employee data handling
Multi-factor authentication for administrative access
Regular access reviews and permission audits
Principle of least privilege for data access
Infrastructure Security:
Secure cloud hosting with industry-leading providers
Regular security assessments and penetration testing
Automated threat detection and response systems
Network segmentation and firewall protection
Operational Safeguards
Employee Training:
Comprehensive data protection training for all staff
Regular updates on privacy and security best practices
Confidentiality agreements and security protocols
Background checks for employees handling sensitive data
Vendor Management:
Due diligence assessments for all third-party providers
Contractual data protection requirements
Regular security audits of partner services
Incident response coordination with service providers
Monitoring and Response:
Continuous monitoring for security threats and vulnerabilities
Automated alerting for suspicious activities
Incident response procedures and breach notification protocols
Regular security updates and patch management
While we implement strong security measures, no system is completely secure. We encourage you to protect your account by using strong passwords and keeping your login credentials confidential.
Data Retention and Deletion
We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, and provide ongoing services.
Retention Periods
Account Data:
Maintained while your account is active
Retained for a reasonable period after account closure for legal and business purposes
Deleted upon verified deletion request, subject to legal exceptions
Transaction and Order Data:
Retained for tax, accounting, and customer service purposes
Typically maintained for 7 years or as required by law
Customer service records kept for 3 years after resolution
AI Training Data:
Anonymized data may be retained indefinitely for model improvement
Personal identifiers removed or pseudonymized
Aggregated insights used for platform enhancement
Marketing and Communication Data:
Maintained until you opt out or unsubscribe
Promotional preferences and communication history
Deleted upon request or when no longer relevant
Data Deletion
You can request deletion of your personal information at any time. We will:
Verify your identity before processing deletion requests
Remove your data from active systems within reasonable timeframes
Maintain anonymized data for AI training and analytics where legally permitted
Notify you of any limitations due to legal or business requirements
International Data Transfers
Your personal information may be transferred to, processed, and stored in countries outside of India, including the United States, Singapore, and European Union countries, where our service providers and technology partners are located.
Transfer Safeguards
When transferring data internationally, we ensure appropriate protections through:
Standard contractual clauses approved by relevant authorities
Adequacy decisions where applicable
Certification schemes and codes of conduct
Your explicit consent for specific transfers when required
Data Protection Standards
We require all international partners to:
Implement equivalent data protection standards
Comply with applicable privacy laws and regulations
Provide appropriate technical and organizational safeguards
Respond to data subject requests and regulatory inquiries
Children's Privacy
We do not knowingly collect personal information from children under 18 years of age.
Age Verification and Parental Consent
User Eligibility:
Parental consent required for users under 18
Account termination for verified underage users
Protection Measures:
Enhanced privacy protections for younger users
Immediate deletion of data collected from children without consent
Regular monitoring for underage account creation
If you believe we have inadvertently collected information from a child under 18, please contact us immediately, and we will take prompt action to delete such information.
Your Rights and Choices
Under applicable data protection laws, including India's Digital Personal Data Protection Act (DPDP) 2023, you have several rights regarding your personal information.
Access and Portability Rights
Right to Access:
Request confirmation of personal data processing
Obtain copies of your personal information
Understand how your data is used and shared
Access information about data retention and deletion
Correction and Deletion Rights
Right to Correction:
Update inaccurate or incomplete personal information
Modify your style preferences and profile settings
Correct demographic and contact information
Update payment and delivery information
Right to Erasure:
Request deletion of personal information
Remove data no longer necessary for stated purposes
Delete information processed unlawfully
Exercise "right to be forgotten" where applicable
Control and Consent Rights
Consent Management:
Withdraw consent for specific data processing activities
Opt out of marketing communications and promotional content
Disable optional features requiring additional permissions
Manage cookie and tracking preferences
Processing Restrictions:
Limit processing of personal information in certain circumstances
Object to processing based on legitimate interests
Restrict use of data while disputes are resolved
Control automated decision-making and profiling
Exercising Your Rights
To exercise your rights, contact us at:
Email: priyank@magnet.fashion
Subject Line: "Data Rights Request - [Specify Request Type]"
Information Required: Full name, registered email address, and specific request details
We will respond to your requests within the timeframes required by applicable law, typically within 30 days. Identity verification may be required to process certain requests.
Updates to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations. When we make significant changes, we will notify you through:
Notification Methods
Platform Notifications: In-app alerts and notifications
Email Communications: Direct email to registered users
Website Updates: Prominent notice on our website
Version Control: Updated "Last Modified" date at the top of this policy
Your Continued Use
Your continued use of Magnet after receiving notification of policy changes constitutes acceptance of the revised Privacy Policy. We encourage you to review this policy regularly to stay informed about how we protect your information.
Contact Information
For questions, concerns, or requests related to this Privacy Policy or your personal information, please contact us:
General Inquiries and Support
HOUSE OF CLOUD TECHNOLOGIES PRIVATE LIMITED Email: support@magnet.fashion Phone: [To be updated] Address: WeWork Prestige Cube, Site No. 26, Laskar Hosur, Adugodi, Bangalore South, Bangalore- 560030, Karnataka
Support Hours: Monday - Friday, 9:00 AM - 6:00 PM IST
Privacy-Specific Inquiries
Privacy Officer: Priyank Piyush Email: priyank@magnet.fashion Subject Line: "Privacy Inquiry - [Brief Description]"
Grievance Officer
In accordance with the Information Technology Act, 2000, and the Digital Personal Data Protection Act, 2023:
Name: Dachen Tamang Designation: Grievance Officer Email: dachen@magnet.fashion Phone: +91 86950 84829 Address: WeWork Prestige Cube, Site No. 26, Laskar Hosur, Adugodi, Bangalore South, Bangalore- 560030, Karnataka
Response Time: We aim to acknowledge grievances within 24 hours and resolve them within 15 days.
Effective Date: June 14, 2025
This Privacy Policy is effective as of the date last updated and applies to all users of the Magnet platform. By using our services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.